First off, the Tampa Bay Online? We're comparing a local newspaper to the New York Times? This could be a David and Goliath situation, but it isn't, because the New York Times is just so huge and known.
It doesn't take much to see that the endorsement written for the times is much more developed than that of the Tampa Bay Online (TBO from here on). The nameless writer (or writers) of the editorial on the Times is direct and clear in his message: he wants Obama in the White House. He cites specific examples of how Obama will prove to be a better president than McCain. He says how Obama's policies will benefit the nation, in contrast to McCain's which he does not necessarily bash, but turn down.
The Tampa Bay editorial is weak. Unlike the Times', TBO's editorial beats around the bush too many times. It proposes, over and over, that McCain is the solution, however it did not say exactly how so, in what ways.
